AOV Calculator: Calculate Your
Average Order Value
Use our free AOV calculator to instantly determine your Average Order Value and discover how much more revenue you could generate.
AOV Calculator
Calculate your Average Order Value instantly
Input Values
Total revenue for the selected period
Total number of orders in the same period
Number of days this data covers
Enter to see potential revenue at target AOV
Results
Enter your revenue and orders
Results will appear here
Track AOV Automatically
StoreRadar tracks AOV across every dimension—by product, channel, and customer segment—so you always know where opportunities lie.
What is Average Order Value (AOV)?
Understanding the metric that drives ecommerce revenue growth
Average Order Value (AOV) is the average amount customers spend each time they place an order on your store. It's one of the three core levers for ecommerce growth—alongside traffic and conversion rate—and often the easiest to improve.
The AOV Formula
Example: If your store generated $75,000 from 1,000 orders:
AOV = $75,000 ÷ 1,000 = $75
Why does AOV matter so much? Because increasing AOV grows revenue without needing more traffic or customers. If you can raise your AOV from $75 to $90 (a 20% increase), you've effectively given yourself a 20% revenue boost from the same customer base. That's often easier and cheaper than acquiring 20% more customers.
How to Track AOV in WooCommerce
Three ways to monitor Average Order Value for your WooCommerce store
Option 1: WooCommerce Reports
WooCommerce's built-in analytics show basic AOV in the Orders report. Limited to overall averages without segmentation or trend analysis.
- Built into WooCommerce
- No additional cost
- No segmentation
- Limited date range options
- No trend tracking
Option 2: Google Analytics
Enhanced Ecommerce tracking in GA4 provides AOV data with some segmentation capabilities. Requires proper tracking setup and familiarity with GA interface.
- Free to use
- Good segmentation options
- Integrates with other GA data
- Complex setup required
- Data sampling issues
- Steep learning curve
Option 3: StoreRadar
Connect StoreRadar for automated AOV tracking across every dimension—by product, category, customer segment, channel, and time period. Set up AOV goals and get alerts when metrics change.
- Automatic calculation
- Deep segmentation
- Trend analysis
- AI-powered insights
- Monthly subscription
How to Calculate AOV (Step-by-Step)
Follow these four steps to calculate your Average Order Value
Gather Your Revenue Data
Pull your total revenue for the period you want to analyze. Use a consistent timeframe—monthly or quarterly works best for tracking trends.
Count Your Orders
Get the total number of orders (not individual items) for the same period. Make sure to exclude cancelled or fully refunded orders.
Apply the AOV Formula
Divide your total revenue by the number of orders. For example: $75,000 revenue ÷ 1,000 orders = $75 AOV.
Segment and Compare
Calculate AOV for different segments (channels, customer types, product categories) to identify optimization opportunities.
AOV vs Related Metrics
Understanding how AOV relates to other key ecommerce metrics
| Metric | Definition | Formula | Example |
|---|---|---|---|
| AOV | Average revenue per order | Total Revenue / Number of Orders | $100 |
| Conversion Rate | Percentage of visitors who purchase | Orders / Visitors × 100 | 2.5% |
| Revenue per Visitor | Average revenue each visitor generates | AOV × Conversion Rate | $2.50 |
| Units per Transaction | Average number of items per order | Total Units Sold / Number of Orders | 2.3 items |
| Customer Lifetime Value | Total revenue from a customer over time | AOV × Purchase Frequency × Lifespan | $600 |
How to Increase Your AOV
Four proven strategies to boost your Average Order Value
Product Bundling
Create curated bundles that offer slight discounts compared to buying items separately. Customers perceive value while spending more per order.
Free Shipping Thresholds
Set your free shipping minimum 15-20% above your current AOV. Customers often add items to reach the threshold rather than pay for shipping.
Upselling & Cross-selling
Recommend premium versions or complementary products at checkout. Personalized recommendations based on cart contents convert best.
Volume Discounts
Offer tiered pricing that incentivizes larger purchases: 'Buy 2, get 10% off' or 'Buy 3, get 20% off'. Works especially well for consumables.
Common AOV Mistakes to Avoid
Four errors that can mislead your optimization efforts
Ignoring Profitability
A higher AOV from discounts or promotions might reduce profit margins. Track AOV alongside gross margin to ensure you're actually making more money.
Not Segmenting Data
Overall AOV hides important patterns. Your mobile AOV might be $50 while desktop is $120. Segment by device, channel, and customer type for actionable insights.
Comparing to Wrong Benchmarks
Industry averages are misleading because they include businesses with different models, price points, and customers. Compare to your own historical data instead.
Aggressive Upselling
Pushing too hard for higher AOV can hurt the customer experience and reduce conversion rates. The goal is helping customers, not pressuring them into buying more.
Frequently Asked Questions
Common questions about Average Order Value
Average Order Value (AOV) is the average amount of money customers spend per transaction. It's calculated by dividing your total revenue by the number of orders. AOV is a key metric for understanding customer purchasing behavior and identifying opportunities to increase revenue without acquiring new customers.
The AOV formula is simple: AOV = Total Revenue ÷ Number of Orders. For example, if you made $50,000 from 500 orders, your AOV is $50,000 ÷ 500 = $100. For accurate results, use data from a consistent time period (monthly, quarterly, or annually).
A 'good' AOV varies widely by industry. Fashion typically sees $100-150, beauty/cosmetics $60-90, electronics $200-400, and home goods $150-250. Rather than comparing to benchmarks, focus on improving your own AOV over time. Even a 10% increase can significantly impact profitability.
Common strategies include: upselling (suggesting premium versions), cross-selling (recommending complementary products), product bundling, free shipping thresholds above your current AOV, loyalty programs with tiered benefits, and volume discounts. The key is adding value without being pushy.
AOV measures the dollar value per order, while basket size (or units per transaction) counts the number of items per order. Both metrics are valuable: you might increase AOV by selling higher-priced items (without more items) or by selling more items (regardless of price). Track both to understand what's driving changes.
Both. Overall AOV gives you a health check, but segmented AOV reveals actionable insights. Track AOV by customer type (new vs returning), acquisition channel, product category, and geography. You'll often find that certain segments have much higher or lower AOV, guiding where to focus optimization efforts.
Track AOV Automatically in WooCommerce
Stop calculating AOV manually. StoreRadar tracks your Average Order Value by product, channel, and customer segment in real-time.
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