Free Calculator

COGS Calculator: Calculate Your
Cost of Goods Sold

Use our free COGS calculator to instantly determine your Cost of Goods Sold, gross profit, and gross margin percentage.

COGS Calculator

Calculate your Cost of Goods Sold instantly

Input Values

$

Value of inventory at the start of the period

$

Total inventory purchased or produced

$

Value of inventory at the end of the period

$

Enter to calculate gross profit and margin

Results

Enter your inventory values

Results will appear here

Track COGS Automatically

StoreRadar tracks COGS automatically across your entire WooCommerce catalog, giving you real-time profitability insights.

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What is COGS?

Understanding the costs that directly impact your product profitability

Cost of Goods Sold (COGS) represents the direct costs of producing or purchasing the products your business sells. It's one of the most important figures on your income statement because it directly determines your gross profit margin.

What COGS Includes

  • • Raw materials and supplies
  • • Direct labor costs (production workers)
  • • Inbound shipping and freight
  • • Manufacturing overhead
  • • Purchase price of finished goods

What COGS Excludes

  • • Marketing and advertising
  • • Administrative salaries
  • • Office rent and utilities
  • • Outbound shipping to customers
  • • Depreciation on non-production equipment

Understanding your COGS is essential because it directly affects your gross profit and, ultimately, your bottom line. A lower COGS means higher margins on each sale, while a higher COGS eats into your profitability. For ecommerce businesses, tracking COGS at the product level reveals which items are truly profitable and which are costing you money.

How to Find COGS in WooCommerce

Three ways to track Cost of Goods Sold in your WooCommerce store

Option 1: COGS Plugins

Install a WooCommerce COGS plugin to add cost fields to your products. Popular options include Cost of Goods for WooCommerce and WooCommerce Cost of Goods. These require manual cost entry for each product.

Pros
  • Direct integration with WooCommerce
  • Automatic calculation on orders
Cons
  • Manual data entry required
  • Limited reporting capabilities

Option 2: Manual Tracking

Track costs in a spreadsheet by exporting order data and manually matching with purchase costs. Suitable for low-volume stores but quickly becomes unmanageable.

Pros
  • No additional software costs
  • Full control over data
Cons
  • Time-consuming
  • Error-prone
  • No real-time insights
Recommended

Option 3: StoreRadar

Connect StoreRadar to your WooCommerce store for automated COGS tracking across your entire catalog. Import costs via CSV or sync from your inventory management system.

Pros
  • Automated COGS calculation
  • Product-level profitability
  • Historical analysis
Cons
  • Monthly subscription

How to Calculate COGS (Step-by-Step)

Follow these four steps to calculate your Cost of Goods Sold

1

Determine Beginning Inventory

Count and value all inventory you had at the start of the accounting period. This should match your ending inventory from the previous period.

2

Add All Purchases

Total up all inventory purchases made during the period, including raw materials, finished goods, and any freight-in costs.

3

Calculate Ending Inventory

Count and value all unsold inventory at the end of the period. Use the same valuation method (FIFO, LIFO, or weighted average) consistently.

4

Apply the COGS Formula

Subtract your ending inventory from the sum of beginning inventory and purchases to get your Cost of Goods Sold.

COGS vs Related Metrics

Understanding how COGS relates to other key financial metrics

Metric Definition Formula Example
COGS Direct costs of producing goods sold Beginning Inventory + Purchases - Ending Inventory $27,000
Gross Profit Revenue minus COGS Revenue - COGS $23,000
Gross Margin Gross profit as a percentage of revenue (Revenue - COGS) / Revenue × 100 46%
Operating Expenses Indirect costs of running the business Rent + Salaries + Marketing + Utilities + etc. $15,000
Net Profit Profit after all expenses and taxes Gross Profit - Operating Expenses - Taxes $6,000

Why COGS Matters for Your Business

Four critical ways COGS impacts your ecommerce profitability

Pricing Decisions

Knowing your exact COGS helps you set prices that ensure profitability. Without accurate cost data, you might be pricing products below their true cost or leaving margin on the table.

Gross Margin Analysis

Track your gross margin over time and compare it to industry benchmarks. Healthy ecommerce gross margins typically range from 40-60%, though this varies by category. Jewelry and cosmetics often see 60-80%, while electronics may be 20-40%.

Inventory Management

COGS analysis reveals which products move fast and which sit on shelves. Use this data to optimize reorder points, reduce carrying costs, and avoid stockouts on high-margin items.

Tax Deductions

COGS is a legitimate tax deduction that reduces your taxable income. Accurate COGS tracking ensures you're claiming the full deduction you're entitled to, lowering your tax burden.

Common COGS Mistakes to Avoid

Four errors that distort your true cost of goods sold

Forgetting Shipping Costs

Inbound freight should be included in COGS. Many businesses incorrectly classify all shipping as an operating expense, understating their true cost of goods.

Inconsistent Inventory Valuation

Switching between FIFO, LIFO, or weighted average methods mid-year distorts your COGS. Pick a method and stick with it throughout the accounting period.

Including Non-Production Costs

Marketing, administrative salaries, and office rent are operating expenses, not COGS. Including them inflates your cost of goods and deflates gross margin.

Not Tracking by Product

Calculating COGS at the aggregate level masks which products are profitable and which are losing money. Product-level COGS reveals your true winners and losers.

Frequently Asked Questions

Common questions about Cost of Goods Sold

COGS stands for Cost of Goods Sold. It represents the direct costs associated with producing or purchasing the products that a company sells during a specific period. This includes raw materials, direct labor costs, and manufacturing overhead directly tied to production.

While often used interchangeably, there's a subtle difference. COGS specifically refers to the direct costs of producing goods for manufacturers and retailers. Cost of sales is a broader term that can include COGS plus other direct costs like shipping and sales commissions. For most ecommerce businesses, the terms are functionally equivalent.

Inbound shipping costs (freight-in) to get inventory to your warehouse are typically included in COGS. However, outbound shipping costs to customers are generally considered a selling expense and are not included in COGS. The treatment can vary based on your accounting method.

Most businesses calculate COGS monthly for management reporting and quarterly or annually for financial statements. Ecommerce businesses with high transaction volumes benefit from real-time COGS tracking to monitor profitability. StoreRadar calculates COGS automatically as orders come in.

COGS are direct costs tied to product production or purchase—they only occur when you make a sale. Operating expenses (like rent, marketing, and salaries) are indirect costs that occur regardless of sales volume. COGS is subtracted from revenue to get gross profit, while operating expenses are subtracted from gross profit to get operating income.

Technically, the COGS formula can produce a negative number if your ending inventory exceeds your beginning inventory plus purchases. However, this usually indicates an accounting error, such as unreported purchases or incorrect inventory counts. A negative COGS should be investigated rather than reported.

Track COGS Automatically in WooCommerce

Stop calculating COGS manually. StoreRadar tracks product costs in real-time so you always know your true profitability.

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