WooCommerce Product Bundling
Strategy & Setup
Increase average order value and simplify choice by selling bundles. Learn bundle types, implementation steps, and best practices.
Why Bundles Work
Bundles increase average order value, reduce decision fatigue, and make it easy to buy a complete solution. A 10-15% discount feels like a deal while keeping margins healthy—and you move more units per transaction.
Find Bundle Ideas in Your Own Data
StoreRadar surfaces which products are frequently bought together so you can create bundles that match how customers actually shop—no guesswork.
How StoreRadar Helps You Find Product Bundles
Building bundles from real purchase behavior beats guessing. StoreRadar connects to your WooCommerce store and shows you exactly which products customers buy together—so you can create bundles that convert.
- Frequently bought together — See which product pairs and trios appear in the same order most often, so you can turn them into fixed bundles or “Complete the set” offers.
- Order and product analytics — Filter by product, category, or time period to find bundle candidates that are trending or seasonal.
- Track bundle performance — After you launch bundles, compare AOV and revenue for orders that include a bundle vs those that don’t, so you know what’s working.
Types of Product Bundles
Choose the right bundle model for your catalog
Fixed / Pre-built bundles
A set of specific products sold as one SKU (e.g. 'Gift Set', 'Starter Kit').
Best for: Gift-giving, onboarding, complete solutions
Example: Skincare bundle: cleanser + moisturizer + serum at 15% off
High—easiest for customers to understand impactBuild-your-own bundle
Customer picks N items from a category or list and gets a tiered discount.
Best for: Variety-heavy categories, customization
Example: Pick 3 supplements, get 10% off; pick 5, get 15% off
Medium—higher AOV but more complex to implement impactProduct + add-ons
Main product with optional add-ons (e.g. cable + case + warranty).
Best for: Electronics, high-ticket items, accessories
Example: Camera + memory card + bag at bundle price
High—natural upsell at point of purchase impactSubscription bundles
Recurring bundle (e.g. monthly subscription box or refill bundle).
Best for: Consumables, replenishment, predictable revenue
Example: Subscribe & save: 3 products every 30 days, 15% off
High—drives retention and LTV impactImplementation Steps
From data to live bundles
Find bundle candidates from data
Use order data or a 'Frequently Bought Together' report to see which products are often purchased together.
Export orders or use WooCommerce/StoreRadar analytics. Look for pairs or trios that appear in the same order often.
Start with 2-3 high-confidence bundles rather than many weak ones.
Choose bundle type and plugin
Decide between fixed bundles, build-your-own, or add-on bundles. Install and configure your chosen WooCommerce bundle plugin.
WooCommerce Product Bundles (official) or YITH Product Bundles. Configure pricing (fixed or percentage discount) and inventory behavior.
Fixed bundles are fastest to launch; build-your-own can wait until you have data.
Create the bundle product
Add a new product, set type to Bundle, add components, set bundle price or discount, and write benefit-focused title and description.
Create product → Select 'Bundle' → Add products → Set discount (e.g. 12% off) → Add images and copy.
Name bundles by outcome: 'Complete Morning Routine' beats 'Bundle #1'.
Display savings and cross-link
Show 'You save $X' or 'Y% off' on the bundle page. Link to the bundle from related single-product pages and category pages.
Enable savings display in plugin settings. Add 'Also available in a bundle' or 'Complete the set' links on component product pages.
A progress bar like 'Add 1 more item to unlock 10% off' works for build-your-own.
Track performance
Measure bundle revenue, units sold, and AOV for orders that include a bundle vs those that don't.
Segment orders by 'contains bundle' and compare AOV and conversion. Adjust discount or components if uptake is low.
Aim for bundles to be 10-20% of revenue once established.
Quick Wins
Get started in under a few hours
Create one 'starter kit' bundle
Bundle your bestseller with 2 complementary products at 10-12% off. Use a dedicated product page and link from the main product.
Validates bundle demand with minimal effort
Show 'Frequently Bought Together'
Add a block or shortcode on product pages showing 2-3 related products and an optional bundle price if you have a plugin.
Increases multi-item orders even before full bundles
Add 'Complete the set' CTA
On product pages that are part of a bundle, add a clear link: 'Also available in the [Bundle Name]—save 12%'.
Directs intent to your highest-AOV offer
Common Bundle Mistakes
Avoid these pitfalls
Bundling random products
Putting together products that don't complement each other or that customers don't buy together.
Use real purchase data to build bundles. 'Frequently Bought Together' and order exports are your source of truth.
Discount too high or too low
Over 25% off trains customers to only buy on bundle; under 8% doesn't feel like a real deal.
Aim for 10-15% off. Test and show 'You save $X' so the value is clear.
No dedicated bundle page
Hiding the bundle in the cart or a tiny link. Customers don't discover it.
Give every bundle its own product page, imagery, and copy. Promote it on category and component product pages.
Ignoring inventory sync
Selling a bundle when one component is out of stock, leading to fulfillment issues.
Use plugin settings to tie bundle availability to component stock. Set low-stock alerts on key components.
Related WooCommerce Guides
Increase AOV
Get customers to spend more per order.
Coupon Strategy
Use discounts without killing margins.
Repeat Customers
Grow second purchases and loyalty.
Reduce Cart Abandonment
Stop losing customers at checkout.
Increase Conversion Rate
Turn more visitors into customers.
Stop Losing Customers
Diagnose why customers don't return.
Frequently Asked Questions
Common questions about WooCommerce product bundling
Product bundling means selling two or more products together as one SKU, often at a discount. In WooCommerce you can create fixed bundles (e.g. 'Starter Kit' with 3 items), build-your-own bundles, or mixed bundles. Bundles typically increase AOV by 20-35% and simplify buying for customers.
WooCommerce doesn't support true bundles out of the box. You need a plugin such as WooCommerce Product Bundles (official), YITH WooCommerce Product Bundles, or Product Bundles for WooCommerce. These handle pricing, inventory, and cart behavior for bundled products.
A 10-15% discount vs buying items separately is the sweet spot. Too little (under 10%) doesn't motivate; too much (over 25%) trains customers to wait for bundles and can hurt margins. Show the 'You save $X' amount clearly to reinforce value.
Complementary products that are frequently bought together work best: starter kits, complete routines, product + accessory, or consumable refills. Use your 'Frequently Bought Together' or order data to find real combinations—don't guess.
Yes. Give each bundle a dedicated product page with a clear name (e.g. 'Complete Skincare Routine'), benefit-focused copy, and imagery showing all items. List what's included and the savings. Link to the bundle from relevant single-product pages.
Most bundle plugins let you tie bundle stock to the individual products (stock is reduced per component when the bundle is sold). Set low-stock alerts on key components so a single out-of-stock item doesn't break the bundle.
Discover Your Best Bundle Ideas in StoreRadar
Connect your WooCommerce store and see which products customers buy together. Use that data to create bundles that actually sell—no spreadsheets required.
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